I remember Uncle Art with a smile whenever I think of him. He was the uncle with 1000 stories. And as children we loved his stories. Whenever we were near him we'd climb up on his knee to hear a story or ask him to play with us. We wanted to spend time with uncle Art. He'd brighten our day so that we looked forward to seeing him.
He wasn't even really our uncle. He was one of those honourary uncles that families often have. Sometimes they are family friends or, as in the case of Art, a second cousin. But to us, he was our uncle Art and we couldn't get enough of him. Always a smile, a story or a silly riddle. As we'd drive away from visiting, he'd dab at his eyes with a big red handkerchief like he was crying and wave at us. We'd laugh until we were crying. We loved to spend time with him.
If your e-newsletter tells stories, bring laughter or just a personal connection you'll find that your customers and clients will come back over and over again. People love a story, a personal touch, a laugh. Facts are useful. They might even be interesting but the personal touch is powerful. And the personal touch makes people eager to hear from you.
I can help you to be the one with 1000 stories by writing an e-newsletter that communicates your expertise in your field but also who you are, your stories and the personal touches that will nurture relationships for current and future clients.
