That’s me!
For a fraction of the cost of hiring someone full time I can bring you consistent personal writing that connects you with your past clients and leads to new ones. As well, I will bring the technical side of managing your email list, creating and sending the e-newsletters, communicating the statistics, and working the email system.
My role is to communicate you. Not me, not general information, but you and your expertise.
There are lots of people sending flyers and email marketing pieces but almost all of them are selling:
- price, which is only as good as the next flyer people receive
- statistics, available to everyone and open to manipulation
- business features, which often are common to their industry or profession
- information, often common to your profession or industry
- a shotgun approach, fire everywhere and hope someone buys
Flyers and email pieces are mostly junk mail. They don’t get a reading from the audience they attempt to reach. They get deleted or recycled.
What’s the difference in what I will do for you?
The personal touch. Your expertise, your personality and the feel of a personal note rather than just a marketing piece.
In being your communication department, I will be communicating with your particular clientele about your uniqueness, professional expertise and personality and doing it in a creative way. That builds a personal connection that will pay off with repeat customers and new referrals.
I will meet or talk with you on a monthly basis
I will want to meet with you or talk on a monthly basis so that I can work with you not for you. We essentially collaborate on your e-newsletter. I am not an expert in your profession or industry. That’s you. That’s what you bring to our collaboration.
As well, I don’t just get my marching orders and then write your e-news and send it out. I will be in communication with you for approval of what I’ve written. It’s about you after all. I’m communicating you to personally connect with your clientele.
It won’t be just me digging up a bunch of facts about your profession or business and sending that to people. It will be you sharing your knowledge and expertise along with who you are and then my job is communicating that to your growing network of relationships. They are hearing from you. I will provide the communication but you provide the expertise and the personality that is communicated.
I will be, in essence, your communication department, your story teller.
