E-newsletters are often just an excuse to email a flyer.
"Here's Our Latest Special!" [along with graphics of balloons, confetti, smiling children, animals or families]
Nothing wrong with that. People frequent businesses because of flyers. But they also ignore them by the millions.
But it misses the power of E-newsletters. They can connect you personally with your clients and that is a power too often untapped by business people and professionals. E-newsletters nurture relationships with your past clients. They turn clients into friends. They are a personal email from you to them.
And when people see you as more than just a great price, occasional bargain or the latest promotion they will come back again and again. And they will tell their friends and relatives about who you are not just your price. You become important to them and so they tell others.
The car dealer where I get my car serviced does a good job. They know their stuff. But so do a lot of other car dealers. But combine that quality of work with the fact that I know them by name, they know me, along with my particular needs. It feels like I'm visiting friends when I'm there. There's connection and trust there. Might I even pay a little more to go there? Yes, but it's worth it for all I get back.
Newsletters point to your expertise, knowledge and you.
Three Things That Bring You New Business:
1. Being interesting and personable
2. Having something people want
3. Being trustworthy
E-newsletters can demonstrate why you are all three of the above.
1. They tell interesting stories and information from your life, work and point of view — you as an interesting, personable professional. You
2. They demonstrate your expertise and experience which tells them why you can help them —something people want.
3. They convince people that you are someone they want to do business with — trustworthiness. You
Contact me to embark on this epic journey
into powerful E-newsletters
that build your relationships and business!
jim@jimtice.ca
